1F25 post 6: Blog response

                After reading a lot of my classmate’s blogs, I generally agreed with most of the conclusions that they came to. The first blog I read was about an ad for the video game FIFA 14 written by http://to12ls.wordpress.com/2013/11/08/what-the-hail/ I chose this for two reasons 1) being that I am an avid gamer myself and 2) because I also came to the same conclusion about this ad in that it tries to appeal to a huge audience by showing a different group of people of different ethnicity and races and also different ages playing the game and what this accomplishes is that “it serves to increase their fan base in order to increase sales” which, at the end of the day, is major goal of the company to maximize sales and increase profits and I believe this ad would be very appealing to Its targeted audience.

                The second blog that caught my attention was that of http://at12nk.wordpress.com/2013/11/08/what-the-hail/ in which he talks about the old spice ad and how it appeals to men between the ages of 18 – 50. The ad involves a male model who uses the old spice deodorant and compares him to your average Joe (the viewer) and “The ad naturally attracts my attention because it relates to cultural norms and values in ways that society expects our target demographic to look and feel about our bodies.” – I couldn't have said it any better. One other reason this ad is successful is because while the ad is aimed at a certain demographic (men in general) the model in the ad is actually talking to the women and using phrases like “Hello, ladies, look at your man, now back to me, now back at your man, now back to me. Sadly, he isn't me, but if he stopped using ladies scented body wash and switched to Old Spice, he could smell like he’s me.” In this, he is clearly trying to use the female to make the male demographic feel insecure, this also relates to the above quote and how we try to adjust to society.

                The last blog I want to talk about is this one written by http://jessicaznaczko.wordpress.com/2013/11/07/cpcf-1f25-blog-entry-3-what-the-hail/ I which she talks about an ad on drunk driving and the ad only consists of a very disturbing image of a female in a graduation gown hanging lifeless through the glass of a picture frame and she describes the image as “being able to provide  enough shock-value to get the message across to its viewers” and the shock value is a very important strategy in the advertising industry and it is helps to capture your attention and let your imagination roam when you react to the ad and it really helps to convey the message how you, the viewer, want to see it.

                At the end of the day, most if not all companies know how to successfully advertise their products through many tried and tested methods so whether we agree or disagree with how they choose to advertise, it wont change the effectiveness of their methods.