Do we get the media we want or want the media we get? I am strongly
inclined to say that we get the media we want because media is practically a
controlling force in our lives which dictates how we react to the environment and
it keeps us up to date with the culture and so we continually want to be as ‘current’
as everyone else and I believe this causes us to subconsciously seek out the
media to guide us in our daily relations. Some teenagers and young adults wake
up and one of the first thing they do is reach for their smartphones and log
onto their social media websites to see what their friends are up, to not
because their life depends on it but because that is what THEY want to do.
Media is all about getting a certain message across to its audience and
it helps us connect whether through the news or social networks but, even
though we are surrounded by media everyday of our lives, we still decide the
ones that have an effect on us and the ones we choose to listen to and we end
up relying on it for almost everything like the clothes we choose to wear or
the celebrities we choose to follow or even what we end up eating but even
though, the media we want actually influences us both ways it just depends on
how we choose to view it e.g. It is scientifically proven that eating at McDonalds
is not good for your health but each and everyday, McDonalds spend millions of
dollars on adverts to try and attract customers. Now this can be viewed in two
ways by people, either to get and eat some McDonalds or to stay away from their
food. The people who eat their have chosen to see it as a place to be served delicious
burgers and salads and the people who were against it see it as a company trying
to serve junk food to the masses and believe they should be condemned. Mental
interpretation.
We are in a very technological age with very developed and developing
nations so whether we like it or not, we will be exposed to all forms of media every
day for the rest of our lives, but we would still be the ones to choose and interpret
it however we choose.